The battle for fast food fish supremacy continues today with the leader of them all. A classic that’s been around since 1962, the Filet-O-Fish from McDonald’s.
While it’s true that a fish sandwich isn’t at the top of my list when I’m looking for a quick bite, I do recognize their importance in the industry. You would figure that a place like McDonald’s, with their “Billions and Billions Served” claim, would step it up a notch with it’s offering. We all know that McD’s isn’t known for the highest quality offerings yet still remains top dog. Like it or not, they have brand recognition and still lead the pack. To give McDonald’s credit, I have noticed positive changes in terms of quality (more than before anyways). I think a lot of people just stick to what they’re used to for the most part and that has helped with it’s success. McDonald’s is a place that most people grow up with if they are exposed to fast food as children. I think the exposure is a top reason why McDonald’s remains #1 even with so many alternatives around these days. I don’t frequent McDonald’s much at all and when I do I’ll usually go for the Fruit and Walnut Salad and a BBQ Grilled Chicken Snack Wrap.
The last time I had a Filet-O-Fish was about 5 months ago and I recall it being pretty average, just like I remembered from years passed. On my most recent purchase I noticed how small this sandwich has gotten. Am I crazy or has this thing shrunk? I’m 5 ft 11″ and 175lbs and felt like Shaquille O’Neal holding this sandwich. It’s your standard battered whitefish patty, a half slice of processed cheese, a heap of tarter sauce with dill relish mixed in all on a steamed bun. The fish patty is pretty simple and nothing too different than what you’d find in a frozen food section at a supermarket. It is a breaded square patty that tastes decent and is pleasantly moist with a very subtle crunch. The slice of cheese seems like less than half a slice to me but that’s probably a good thing. I’m not too keen on cheesy fish. The tarter sauce is tangy and tasty and the bun is always soft and fresh. At regular menu price of $3.09 it is among one of the worst values I’ve come across. I swear this thing isn’t any bigger than the $1 McDouble. It’s not filling at all for the sandwich alone. If you have a big hunger, be prepared to order some extras. All that being said, I enjoyed the Filet-O-Fish a lot more than the BK Big Fish from Burger King in the taste department. I’ll give the Wendy’s Premium Fish Fillet the advantage in taste and size. Please McDonald’s, I know the economy is bad but $3.09 for this sandwich alone is robbery. I was pleased to see it offered at $1.19 for a limited time in the Washington DC Metro Area. That special price will go away once Lent is over though.
Are my hands getting bigger or is the sandwich getting smaller?
I hate to tell McDonald’s what is working and what’s not. They are the fast food giants for a reason. From a consumer standpoint that is completely open to the options around me, this goes under the “few and far between” category for me. This sandwich has stood the test of time and it’s simple and successful. Overall, the Filet-O-Fish is pretty average and would definitely be improved by being a better value. We all know McDonald’s isn’t going to mess with the 40+ year classic taste.
- Pros– I like the simple, soft steamed bun. Tasty tarter sauce with pickle relish. It’s a classic.
- Cons– Terrible value. Seems to be getting smaller. Lower quality than Wendy’s Premium Fish Fillet Sandwich.
Grubbing on the G0: 7.50/10
GrubGrade: 6.00/10 (Average)
(Overall GrubGrade is not an average)
Nutrition Facts – Filet-O-Fish